Orca Analytics Web Design

I designed the marketing site and digital design system for Orca, an e-commerce business insights platform built for growth teams and founders who need MTD performance in seconds without sacrificing depth. The core of the work was translating Orca's product, contextual targets, simplified attribution, channel heatmaps, subscription vs. one-time reporting, into data visualizations that could stand as the marketing surface itself, showing the platform's clarity rather than describing it.