Gravity Blankets Web Redesign

Gravity outgrew its category — the site was architected around weighted blankets, but the brand was expanding into rest and recovery as a broader taxonomy. The redesign restructures the experience around two parallel product tracks, each with a shopping touchpoint that flexes with the product, unified by a dual-temperature icon system — cool for rest, warm for recovery — that encodes the split without fracturing the brand. Underneath, a component library and documentation replace one-off pages with composable patterns built for iteration velocity and clean engineering handoff.